Alan Bayless is a Partner in Longview’s Vancouver office. He brings comprehensive expertise advising clients on investor relations and shareholder communications, including challenging disclosure, corporate transactions, proxy contests and special situations. Previously, Alan was an investor relations practitioner for several publicly-listed companies. Prior to taking up investor relations Alan was a business journalist for 20 years, mainly with the Wall Street Journal. Alan offers seminars on best practices for Investor Relations as part of Simon Fraser University’s Public Companies program. He holds a Bachelor of Commerce degree from McGill University, and completed the ICD Director Education Program in 2013.
Who We Are
Longview professionals bring decades of experience in financial and corporate communications and government relations. We are trusted advisors to our clients, providing sound counsel, original thinking and quality work.
Peter Block is a Partner in Longview’s Toronto office. Throughout his career as a consultant, Peter has supported organizations during periods of major change, including M&A, proxy contests, divestitures, leadership change and other major transformation initiatives. He also led communications for Maple Leaf Foods, supporting its business operations and strengthening its reputation amongst all key stakeholders, including its employees, shareholders, customers and consumers. Prior to joining Maple Leaf, Peter spent 14 years with a leading national Canadian public relations agency, including 4 years heading that firm’s financial communications practice.
Peter has worked across a number of sectors, including food, energy, mining, healthcare and financial services. The native Albertan spent three years of his consulting career in Calgary, working for a number of small and large cap companies in the oil sands and energy services industries.
Peter is a graduate of the University of Alberta and is a past president of CIRI Ontario. He has participated in a number of industry panel discussions and is the author of several articles.
Greg Burch is a Partner and leads our Winnipeg practice. Greg has over 15 years of experience in corporate communications and public relations, with particular expertise in telecom, healthcare and energy. Greg has worked in leadership communications roles in both the private sector, as Director of Corporate and Employee Communications at MTS Allstream, and political offices in Manitoba, including serving as Deputy Chief of Staff to the Leader of the Opposition in Manitoba. This allows him to offer specific insights to Manitoba’s unique political and stakeholder landscape while supporting a number of complex Canadian transactions. He serves on the Board of Governors at Red River College.
Martin Cej is a Partner in the Calgary office. Prior to joining Longview, Martin was the Assistant Vice-President of Public Affairs and Communications at CP Rail during the company’s multi-year transformation. At CP, he oversaw external, internal, corporate, and community relations, as well as marketing and advertising. Martin has directed communications strategies around M&A, leadership transitions, labour negotiations, regulatory shifts and reputational challenges. Before CP, Martin spent 20 years as a financial journalist, including time as Managing Editor and an anchor at the Business News Network, Investment Editor at The Globe and Mail, Global Markets Editor at MarketWatch and an economics and markets editor and reporter at Bloomberg News.
Maeghan Dewar is a Partner in the Vancouver office. Leveraging over a decade of political and policy experience at both the provincial and federal levels in senior communications and issues management roles, Maeghan offers strategic advice to clients on government relations, strategic communications, and reputation management. Prior to working as a consultant she was an advisor to Manitoba Premier Gary Doer and was a key part of Jack Layton’s team during the 2011 federal breakthrough. Maeghan has an intimate understanding of the inner workings of government policy development and is known for her ability to help clients communicate effectively with government and find common ground.
Bruce Drysdale is a Principal based in the Toronto office. In 2007, Bruce was a founding Principal of DFH Public Affairs, which merged with Longview in 2018. Prior to that, he served as Vice President of Government and Public Affairs at Inco Limited.
Today Bruce advises global and Canadian companies on a variety of strategic, public policy, stakeholder and corporate positioning issues across multiple sectors. He has been involved in a number of community service groups and was awarded the Queen’s Diamond Jubilee Medal in 2012.
Boyd Erman is a Partner in the Toronto office. Since joining Longview in 2014, he has advised a diverse group clients on a broad range of communications issues, including M&A, crises, proxy fights, litigation support, and executive succession.
Before joining Longview, he spent eight years at The Globe and Mail, where he was the author of the influential “Streetwise” column and lead reporter on complex transactions, shareholder activism, M&A and investment banking. He was also a daily contributor to Business News Network.
Boyd is a three-time winner of the National Newspaper Award for business coverage. Boyd began his career as a journalist in 1997 and worked for the National Post, Bloomberg and Dow Jones before joining The Globe and Mail. He is an Honours graduate of Carleton University with a Bachelor of Journalism.
Robin Fraser is a Senior Advisor in the firm’s Vancouver office, with a diverse background in strategic communications, policy, government and stakeholder relations. Prior to joining Longview in 2014, Robin spent several years working for the International Emissions Trading Association – a multi-sector industry lobbying group whose membership includes large global corporations active in the oil and gas, energy, mining, manufacturing and other sectors. Previously Robin worked for the Government of Canada’s Department of Foreign Affairs, Trade and Development based in Delhi, India, and Ottawa. Robin holds a Master of Arts in Public and International Affairs from the University of Ottawa, and a Bachelor of Arts in Philosophy from the University of British Columbia. He has also been selected as a member of the World Economic Forum’s Global Shaper Community.
Justine Hall is an Associate in Longview’s Vancouver office. Prior to joining Longview, Justine worked at the BC Care Providers Association, where she managed a wide range of external issues and relationships, including funders, governments and other stakeholders. Prior to that, Justine worked as a Policy Analyst for both the BC Lottery Corporation and Global Affairs Canada, including work at Canada’s mission to the United Nations in New York. Justine has also worked in newsrooms covering international events, including the 2010 Winter Olympics and the Royal Wedding in London in 2011. Justine has a Master of Arts in Public and International Affairs from the University of Ottawa, and a Bachelor of Arts in Political Science from Simon Fraser University.
Ian Hamilton is a Principal based in Toronto. A former journalist and corporate communications executive, Ian advises clients on a wide variety of corporate communications and public affairs issues, including mergers and acquisitions, proxy contests, brand and reputation management, crisis and issues management, media relations, community and stakeholder relations, and more. He has worked on some of the largest and most complex transactions in Canadian history. Ian was a founding Principal in 2007 of DFH Public Affairs, which merged with Longview in 2018.
Shannon Hazlett is an Associate in the Calgary office. She has experience working in both the public and private sectors, with experience in policy, stakeholder relations and strategic planning. Prior to joining Longview, Shannon worked as a lobbyist advocating on behalf of small businesses across Alberta and as a Junior Policy Analyst for the Ontario Government in the Ministry of Environment. Shannon holds a Master’s of Public Policy from the University of Toronto, Munk School of Global Affairs and Public Policy, and a Bachelor of Science from Dalhousie University.
Phil Harwood is a Partner based in Ottawa. Phil has more than a decade of experience providing strategic advice to corporate clients, organizational leaders, and policymakers. In addition to other high-profile roles, Phil served from 2012 to 2015 as the Policy Advisor for Fiscal & Economic Affairs to the Prime Minister, helping manage some of the most important priorities for the Government of Canada, including budget planning, tax policy, economic and industrial policy, telecom policy, government-wide operations, foreign direct investment, and cybersecurity. During his time in the Prime Minister’s Office, Phil was involved in a large number of Investment Canada Act processes and national security reviews, where he dealt with key players across the machinery of government. With a reputation for collaboration and providing insightful analysis on complex issues, Phil draws on his deep expertise in policy development and communications to help clients accomplish their objectives.
Dr. Rory Henry is Senior Counsel with Longview’s Winnipeg office. Prior to working with Longview he was at the intersection of policy, politics and party with the NDP in Manitoba for 12 years. As Premier Gary Doer’s Director of Legislative Affairs, he was responsible for the development and implementation of the government’s house strategy – managing the overall legislative and regulatory agenda of government. As Policy Secretary to Cabinet he was responsible for ensuring overall policy development and coordination and was responsible for developing and implementing Throne Speeches, managing election commitments, and the strategic coordination of ministerial and departmental agendas.
Jasmine Igneski is a Partner in the Toronto office. Her prior experience includes 13 years in senior advisory roles in provincial and federal politics, most recently serving the Prime Minister of Canada as the Director of Priorities and Planning. Jasmine has advised government on public policy, communications, issues management and strategic planning for a number of major public policy initiatives. She was responsible for developing and executing many government-wide strategic communications plans with quick and effective responses to contentious issues and events. She also excels at building relationships with stakeholders, and developing mutually beneficial solutions and partnerships.
Jasmine is a Founding Board member of the Sarcoma Cancer Foundation of Canada.
Darsha Jethava is an Associate at Longview’s Toronto office. Prior to joining Longview, Darsha worked for a government relations and public relations firm, where her responsibilities included media relations, stakeholder relations, and developing communications and advocacy strategies for various companies and associations. She has also worked in corporate communications for Mercedes-Benz Canada Inc. and in newsrooms at the Canadian Broadcasting Corporation. Darsha is a graduate of Ryerson University’s School of Journalism with minors in Politics and Sociology. She was president of her university’s chapter of Journalists for Human Rights for three years. Darsha has volunteered on a number of political campaigns for candidates in municipal and provincial elections.
Louise Kozier is a Partner in Longview’s Vancouver office. Since joining Longview in 2005, Louise has provided counsel to national and international clients across the firm’s practice areas, including ongoing strategic communications and issues management advice to clients, as well as public, employee and investor relations counsel in the context of special situations including mergers and acquisitions, proxy fights, and corporate litigation. Louise began her career in the London and New York offices of Edelman, the world’s largest independent PR firm. She holds a Bachelor of Arts in American Studies from the University of Birmingham, UK and spent a year of her undergraduate studies at the University of California, Los Angeles. In Vancouver, Louise co-founded Young Executives for Success, a networking and fundraising group and has served on the Board of Directors for Dress for Success and the Vancouver Crisis Line.
Anson Lee is a Partner in the Vancouver office, drawing on over 20 years of experience in corporate communications, brand strategy and creative direction. Anson advises on design to support investor communications, proxy campaigns, simplifying complex messaging and effective information design. Prior to joining Longview in 2010, Anson was the Director of Customer Experience Strategy and led the communications design department at one of Western Canada’s largest multidisciplinary branding agencies. Anson holds a Bachelor of Science in Computing Science from Simon Fraser University, and has a broad spectrum of education in fine arts, communications and engineering science. Anson serves as an advisor for Vantage Point, an organization for not-for-profit leadership development.
Evan Legate is a Senior Advisor with Longview’s Calgary office. He brings clients the benefits of a wealth of experience in communications, stakeholder relations, and policy analysis. He has worked in a number of roles across Alberta provincial politics. Evan was an assistant to the Alberta Minister of Energy and was part of the team that laid the groundwork for the creation of the Alberta Energy Regulator in 2013. Evan also played a leadership role in issues management and communication efforts in Calgary during the Alberta floods. He has worked in senior roles with a provincial political party and has managed multiple provincial and municipal political campaigns. Evan provides support to Longview clients in areas including public policy, regulatory affairs, issues management and communications.
Olena Lobach is a Senior Advisor in Longview’s Toronto office. Prior to joining Longview in 2012, Olena was an investor relations coordinator at TMX Equicom, where her responsibilities revolved around client regulatory disclosure and strategic communication with the sell-side community, and, prior to that, an assistant at RBC Capital Markets, where she provided administrative support to the mergers and acquisitions group. Olena holds a Master of Business Administration from the Richard Ivey School of Business (University of Western Ontario) and has passed Level III of the CFA Program.
Steve Mitchell is Senior Counsel with the Longview office in Vancouver. Steve offers clients more than 35 years experience as a communications professional. He served for seven years as Vice President Corporate Communications at Kinross Gold Corporation, where he led a team responsible for internal and external stakeholder communications, media relations, and reputation management in the seven countries where the company maintains operations. Prior to that, he was Director of Corporate Communications at Inco Limited, where among other duties he was responsible for media relations and communications during one of the largest merger/acquisition transactions in Canadian history. He also held various communications positions at MacMillan Bloedel, one of British Columbia’s leading forest products companies prior to its takeover by Weyerhaeuser.
Hugh McFadyen is a Principal based in the Calgary office. His practice involves supporting clients with significant public affairs and strategic communications challenges in the energy, resource, transportation, technology and healthcare sectors. His diverse experience includes major transaction and project approvals, litigation and public inquiry issue management, foreign investment risk assessment and policy and regulatory reform. Hugh’s prior career spanned roles as a senior advisor to a western Canadian Premier, legal experience in London, UK and Winnipeg, Manitoba, and six years of public service as leader of Manitoba’s Official Opposition.
He has degrees in Arts and Law from the University of Manitoba, is an alumnus of the US State Department International Distinguished Visitor’s Program (IDVP) and is a recipient of the Queen Elizabeth II Diamond Jubilee Medal.
Josh Pekarsky is a Principal in the Vancouver office. In addition to his client work, Josh served as an advisor to the ICD’s Blue Ribbon Panel on Board-Shareholder engagement, and regularly participates in thought leadership initiatives on effective communications. Prior to founding Longview in 2003, Josh was a Partner at Kekst and Company, a leading strategic communications firm based in New York City. He earned a Bachelor of Arts (honours) in English Literature from Tufts University and has completed an additional year of graduate level course work at McGill University. Josh completed the ICD Director Education Program in 2012.
Joel is a Partner in Longview’s Toronto office. He joined the firm in 2011 and brings deep expertise in communications and campaign strategy. He has particular expertise advising boards and other stakeholders in “bet-the-company” corporate and financial communications engagements including the conduct of proxy contests, hostile take-over bids, restructurings and other crisis or special situations. Prior to joining Longview, Joel led the communications department of a leading shareholder services firm and assisted clients on a number of high profile proxy fight and M&A engagements. Before that, he supported a variety of public companies in a strategic communications capacity at a leading financial communications firm. Earlier in his career, Joel was a communications manager at a Canadian chartered bank. He holds a Master of Business Administration from the Schulich School of Business (York University), a Bachelor of Arts in Law and Sociology from York University and a Public Relations Certificate from Humber College. Joel has completed the Institute of Corporate Directors’ Directors Education Program.
Jeremy Sawatzky is a Senior Advisor based in our Winnipeg office. He has over 18 years of experience in media relations, corporate and crisis communications, public affairs, government relations and the fields of broadcasting and journalism. Jeremy has worked in both the public and private sector and is proficient in developing and executing high-profile strategies and plans that advance his stakeholders’ goals and objectives. He played a vital role in managing and overseeing media relations and corporate communications during BCE Inc.’s acquisition of Manitoba Telecom Services in 2017, and has a strong understanding of how to navigate complex issues within the political, business and media landscapes.
John Simpson has more than 45 years of experience as a professional communicator specializing in investor relations and financial communications. He began his career as a journalist in Montreal before moving to Bell Canada, Bell Canada International and BCE, in Canada and overseas, and served as Director of Corporate, Government and Investor Relations for Southam, one of Canada’s largest newspaper companies. He launched his consulting practice in 1992, and in 1996 was a co-founder of Fundamental Communications, which was acquired in 2006 by one of Canada’s largest investor relations firms. John has provided counsel to a wide range of companies and currently serves a number of clients in the consumer goods, mining, and financial sectors.
Jeff Smith is a Partner in the Toronto office. Jeff leverages more than 30 years of diverse global experience in the world of government relations, issues and stakeholder management, governance and corporate communications to serve clients who want to understand and communicate more effectively with their audiences. Whether they face sensitive or high-profile business decisions such as a merger, sale, purchase, or restructuring; find themselves with a sensitive issue or crisis; or face business challenges dealing with regulation and government policy, Jeff’s background in government and consultancy provides a unique and valuable perspective on all elements of communications and government relations.
Heather Tory is an Senior Advisor in Longview’s Toronto office. She has experience working in government and on political campaigns. Prior to joining Longview, Heather was the Issues Manager and Press Secretary to the Federal Minister of Labour and Status of Women where her responsibilities included media relations, issues management, communications strategy and stakeholder relations. Heather has also played an active role in several political campaigns, including senior operations and communications advisory roles.
Trevor Zeck is a Partner in the firm’s Vancouver office, with a background in communications, government, policy and public affairs. Trevor joined Longview in 2011 from the Privy Council Office in Ottawa, having spent almost ten years working on economic issues with the federal government. He was a member of the team supporting the work of the Competition Policy Review Panel, a group of five CEOs chaired by Red Wilson which issued an influential report on Canadian competitiveness and foreign investment policies. Trevor began his career in London, England at Ogilvy, one of the world’s largest public relations agencies. Trevor holds a Bachelor of Arts (with distinction) in Communication Studies from the University of Calgary, and a Master of Arts in Global Political Economy from the Norman Paterson School of International Affairs (Carleton University). Trevor is a Director of Family Services of Greater Vancouver.