Alan Bayless joined the firm in 2003 and is a Partner in Longview’s Vancouver office. He brings comprehensive expertise advising clients on investor relations and shareholder communications, including challenging disclosure, corporate transactions, proxy contests and special situations. Previously, Alan was an investor relations practitioner for several publicly-listed companies. Prior to taking up investor relations Alan was a business journalist for 20 years, mainly with the Wall Street Journal. Alan offers seminars on best practices for Investor Relations as part of Simon Fraser University’s Public Companies program. He holds a Bachelor of Commerce degree from McGill University, and completed the ICD Director Education Program in 2013.
Who We Are
Peter Block is a Partner in Longview’s Toronto office. Throughout his career as a consultant, Peter has supported organizations during periods of major change, including M&As, proxy contests, divestitures, leadership change and other major transformation initiatives. He also led communications for Maple Leaf Foods, supporting its business operations and strengthening its reputation amongst all key stakeholders, including its employees, shareholders, customers and consumers. Prior to joining Maple Leaf, Peter spent 14 years with a leading national Canadian public relations agency, including 4 years heading that firm’s financial communications practice.
Peter has worked across a number of sectors, including food, energy, mining, healthcare and financial services. The native Albertan spent three years of his consulting career in Calgary, working for a number of small and large cap companies in the oil sands and energy services industries.
Peter is a graduate of the University of Alberta and is a past president of CIRI Ontario. He has participated in a number of industry panel discussions and is the author of several articles.
Boyd Erman is a Partner in Longview’s Toronto office, with a background in print and television media. Before joining Longview, he spent eight years at The Globe and Mail, where he was the author of the influential “Streetwise” column and lead reporter on complex transactions, shareholder activism, M&A and investment banking. He was also a daily contributor to Business News Network.
Boyd is a three-time winner of the National Newspaper Award for business coverage. Boyd began his journalism career in 1997 and worked for the National Post, Bloomberg and Dow Jones before joining The Globe and Mail. He is an Honours graduate of Carleton University with a Bachelor of Journalism.
Robin Fraser is an Associate in the firm’s Vancouver office, with a diverse background in strategic communications, policy, government and stakeholder relations. Prior to joining Longview in 2014, Robin spent several years working for the International Emissions Trading Association – a multi-sector industry lobbying group whose membership includes large global corporations active in the oil and gas, energy, mining, manufacturing and other sectors. Previously Robin worked for the Government of Canada’s Department of Foreign Affairs, Trade and Development based in Delhi, India, and Ottawa. Robin holds a Master of Arts in Public and International Affairs from the University of Ottawa, and a Bachelor of Arts in Philosophy from the University of British Columbia. He has also been selected as a member of the World Economic Forum’s Global Shaper Community.
Louise Kozier is a Partner in Longview’s Vancouver office. Since joining Longview in 2005, Louise has provided counsel to national and international clients across the firm’s practice areas, including ongoing strategic communications and issues management advice to clients, as well as public, employee and investor relations counsel in the context of special situations including mergers and acquisitions, proxy fights, and corporate litigation. Louise began her career in the London and New York offices of Edelman, the world’s largest independent PR firm. She holds a Bachelor of Arts in American Studies from the University of Birmingham, UK and spent a year of her undergraduate studies at the University of California, Los Angeles. In Vancouver, Louise co-founded Young Executives for Success, a networking and fundraising group and has served on the Board of Directors for Dress for Success and the Vancouver Crisis Line.
Nicola Lambrechts is a Partner in Longview’s Vancouver office, providing senior strategic counsel to clients in a number of practice areas, including issues and crisis management, corporate communications, public consultation, labour relations, employee communications, community and aboriginal relations. Prior to joining Longview in 2016, Nicola was Director of Communications and Community Relations at Best Buy Canada and was previously a Vice President for a public relations agency for 18 years. In that role, she provided strategic counsel and advice to a wide range of clients in transportation, energy, mining, forestry, financial services, telecommunications, and commercial and residential development. Nicola holds a Bachelor of Arts degree in Geography from the University of British Columbia and has also completed the Canadian Securities Course. Active in the community, Nicola was a Vice Chair of the organizing committee for the Special Olympics Canada 2014 Summer Games.
Anson Lee is a Partner in the Vancouver office, drawing on over 15 years of experience in corporate communications, brand strategy and creative direction. Prior to joining Longview in 2010, Anson was the Director of Customer Experience Strategy at Karo Group, Western Canada’s largest multidisciplinary branding agency. Anson holds a Bachelor of Science in Computing Science from Simon Fraser University, and has a broad spectrum of education in fine arts, communications and engineering science. Anson serves on an advisory committee for Vantage Point, an organization for not-for-profit leadership development.
Olena Lobach joined the firm in 2012 and is an Associate in Longview’s Toronto office. Prior to Longview, Olena spent eight months at TMX Equicom, where her responsibilities revolved around client regulatory disclosure and strategic communication with the sell-side community, and three years at RBC Capital Markets, where she provided administrative support to the mergers and acquisitions group. She holds a Master of Business Administration from the Richard Ivey School of Business (University of Western Ontario) and has passed Level III of the CFA Program.
Josh Pekarsky is the founder and President of Longview Communications Inc., one of Canada’s leading strategic communications firms. Prior to founding Longview in 2003, Josh was a Partner at Kekst and Company, a leading strategic communications firm based in New York City. Josh earned a Bachelor of Arts (honours) in English Literature from Tufts University and has completed an additional year of graduate level course work in English and other subjects at McGill University. Josh completed the ICD Director Education Program in 2012.
Joel is a Partner in Longview’s Toronto office. He joined the firm in 2011 and brings deep expertise in communications and campaign strategy. He has particular expertise advising boards and other stakeholders in “bet-the-company” corporate and financial communications engagements including the conduct of proxy contests, hostile take-over bids, restructurings and other crisis or special situations. Prior to joining Longview, Joel led the communications department of a leading shareholder services firm and assisted clients on a number of high profile proxy fight and M&A engagements. Before that, he supported a variety of public companies in a strategic communications capacity at a leading financial communications firm. Earlier in his career, Joel was a communications manager at a Canadian chartered bank. He holds a Master of Business Administration from the Schulich School of Business (York University), a Bachelor of Arts in Law and Sociology from York University and a Public Relations Certificate from Humber College. Joel has completed the Institute of Corporate Directors’ Directors Education Program.
Heather Tory is an Associate in Longview’s Toronto office. She has experience working in government and on political campaigns. Prior to joining Longview, Heather was the Issues Manager and Press Secretary to the Federal Minister of Labour and Status of Women where her responsibilities included media relations, issues management, communications strategy and stakeholder relations. Heather has also played an active role in several political campaigns, including senior operations roles and communications advisory roles.
Ashley Vogeli is an Associate in Longview’s Toronto office. Prior to joining Longview, Ashley worked at Ipsos Public Affairs, the world’s leading social research firm. Ashley conducted strategic research to provide insights to clients from government, public and corporate sectors. Having worked in Calgary and Toronto, Ashley’s qualitative and quantitative research focused on public policy relating to natural resource development and health. Ashley holds a Master of Arts in Public Policy from the University of Calgary, a Bachelor of Arts in Politics from Acadia University, and a Certificate in Leadership and Applied Public Affairs from the Laurentian Leadership Centre in Ottawa.
Irina Vukosavic is an Associate in the Longview’s Toronto office. Prior to joining Longview, Irina worked with an online publishing company where she managed a team of bloggers focused on creating live trending content. In addition to her digital experience, Irina brings a background in journalism, having spent several years writing about a wide array of topics, from financial news to lifestyle trends and events across Toronto. Her work has been featured in NOW Magazine, Village Living Magazine, and The Varsity. Irina graduated with Honours from the University of Toronto with a Bachelor of Arts degree and concentrations in English, Near and Middle Eastern Studies, and Political Science.
Trevor Zeck is a Partner in the firm’s Vancouver office, with a background in communications, government, policy and public affairs. Trevor joined Longview in 2011 from the Privy Council Office in Ottawa, having spent almost ten years working on economic issues with the federal government. He was a member of the team supporting the work of the Competition Policy Review Panel, a group of five CEOs chaired by Red Wilson which issued an influential report on Canadian competitiveness and foreign investment policies. Trevor began his career in London, England at Ogilvy, one of the world’s largest public relations agencies. Trevor holds a Bachelor of Arts (with distinction) in Communication Studies from the University of Calgary, and a Master of Arts in Global Political Economy from the Norman Paterson School of International Affairs (Carleton University). Trevor is a Director of Family Services of Greater Vancouver.